Tuesday, September 15, 2009

Good halal company

AYS, manufacturer of the 1st Halal Microwaveable Frozen Ready-to-eat Malaysian Meals under the Sri Kulai brand, picked up The Halal Journal award trophy for ‘Best Halal Product 2009’ at the 4th World Halal Forum Gala Night in Kuala Lumpur on May 5 2009. AYS is the first Asian company to win this award since the award inception in 2006.

Halal Journal Awards is an annual event organized to celebrate and honour success, innovation and hard work in this exciting emerging market and is recognized as one of the most prestigious award in the international halal industry. The award was presented to AYS Chief Executive Officer Mr. Liow Ren Jan, by the former Prime Minister of Malaysia, Yang Berbahagia Tun Abdullah Ahmad Badawi.

The event was also attended by over 1,200 delegates and leaders in industries, government, research organisations, universities and consumer associations. Nominations for the Halal Journal Awards came from all over the world including United Kingdom, Australia, United Arab Emirates, Saudi Arabia, Kuwait and more.

“It is a great pleasure to be recognized for our team’s hard work and dedication. It took a lot of research and development, effort, time, and energy for Sri Kulai to become a reality. We have had great support so far during our journey - from our partners, suppliers, Halal Industry Development Corporation, MATRADE, Halal Journal and members of media,’ said Mr. Liow Ren Jan, CEO of AYS, after the ceremony.

“Malaysian consumers today are experiencing rapid lifestyle changes and people are always adapting to accommodate these inevitable changes. With Sri Kulai products, which offer halal microwavable frozen ready-to-eat meals that are delicious, hygienic with no added MSG and no preservative, it has become easier to get wholesome meals within minutes. We use authentic Malaysian recipe and do not compromise on taste at all.”
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AYS is in an advanced stage of developing a licensing system under the brand
Sri Kulai. The company is launching the Sri Kulai Lifestyle Concept Outlets on June 18th
2009, and has already set sight for 100 outlets within 5 years.

AYS first three years focus is on the Malaysian and Indonesian markets with a view to expand into the Middle Eastern regions where the demand for halal is high.

Sri Kulai food range enjoys the HALAL endorsement by Jakim and is fully prepared on wholesome platforms. Parties interested in Sri Kulai Lifestyle Concept licensing could log on to website: http://www.ays.com.my and fill in the basic licensing registration form or call (603) 6272 1707 or email to: info@ays.com.my.

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